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No theory you can't act on. We pick the topics with the same research you get — we write about what people actually ask Google.
SEO Tools for E-Commerce: Boost Your Online Store
Discover how to use SEO tools for e-commerce websites to boost visibility, drive traffic, and increase sales with actionable tips and expert recommendations.
15 articles on the blog
SEO Tools for E-Commerce: Boost Your Online Store
Discover how to use SEO tools for e-commerce websites to boost visibility, drive traffic, and increase sales with actionable tips and expert recommendations.
Rankings dropped overnight — what to do first
The order of checks when traffic falls suddenly: whether the drop is real, whether it's a Google update, and when not to touch anything.
Site speed: how much it really affects rankings
Why a score of 100 isn't the goal, which three things are actually measured and which fixes are worth the time. No optimising for the sake of a number.
LLM SEO: how to rank in ChatGPT and get recommended
More people ask an AI for a recommendation than google it. What LLM SEO actually is, and what to do so that recommendation includes you.
Website not showing on Google? 9 reasons
The site works, but nobody finds you. Nine reasons a website is not showing on Google, how to check each one in minutes and how to get indexed.
How to rank in AI Overviews — and keep your clicks
The AI overview at the top of the results is taking clicks. Why it happens, which pages lose most, and how to rank inside the overview yourself.
Local SEO: how people in your town find you
The Google profile, the map and “near me” searches. What actually decides whether you appear in those three results with the map.
Traffic is up, sales are not
When traffic grows and orders don't, the problem usually isn't Google. Seven places where a buyer gives up, in order of what they cost.
Search Console: five reports worth your time
Google gives you real data about your own site for free. Here are five places in Search Console that are worth the time and how to read them.
What one article for a website really costs
Copywriter, agency and AI tool prices in one place — and the arithmetic of how much an article has to bring in to pay for itself.
How long until SEO starts working?
A realistic month-by-month schedule: what shows in two weeks, what in three months, and what only after a year. And when it's time to give up.
How keywords are chosen, not guessed
Why a keyword with 10,000 searches can be a waste of time and one with 40 can bring you work. The selection process in five steps.
How to get backlinks — and do they still work?
Why links still decide, how many you actually need and eight ways to get backlinks without buying them — along with what not to do.
Ecommerce SEO tips: the mistakes that cost sales
Categories, filters, product descriptions and items that no longer exist. Nine places where online shops lose search.
SEO freelancer, agency or yourself — the real cost
What an SEO freelancer, an agency and doing it yourself really cost, what you get for the money, and seven questions to ask before you sign.
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