Getting started
The biggest reason people give up on an SEO tool isn't the price but an empty screen and the question “right, now what?”. So here's the exact order — from the first fifteen minutes to the third month.
Day one
This is the only part you should do in one sitting. Everything after it goes at your own pace.
You type the address however you know it — with https, with www, with a trailing slash. The tool recognises it and tidies it into a clean domain. The domain analysis starts in the background immediately and takes half a minute; you don't have to wait on that page.
This is the most important click in the whole tool. From that moment the estimates stop and the real numbers begin: how many times you appeared in search, how many times people clicked and on exactly which queries. The tool has read access only — it can't change anything in your account.
Don't have Search Console? Set it up at search.google.com/search-console — it's free and takes five minutes. Anyone with a site should have it, quite apart from us.
Bing matters for a reason most people don't know: ChatGPT searches the Bing index. If your pages aren't there, ChatGPT can't recommend you even when it wants to. You get the key in the Bing tool under Settings → API access.
The tool goes through the site following internal links and checks dozens of things per page. For a site of fifty or so pages it's done in about three minutes; for a bigger one it takes longer because we deliberately pause between pages so as not to load your server.
Open “Questions and suggestions” and type in one keyword someone would look for you by — not your company name but the service or product. You'll get the real questions people type into Google, with search volumes.
This is the moment you see whether the tool is worth it to you. If you recognise questions on that list that customers genuinely ask you on the phone — you're in the right place.
The first week
Don't try everything at once. Four things are enough for the first week.
An audit can find hundreds of small things. Don't read them all — open the repair plan. The items are already sorted by the formula “big impact plus a cheap fix equals do it first”. Take the first five and sort them.
Not a hundred — ten. Take the keywords that matter most to your business and that you're already somewhere in the top fifty for. The ones between fourth and twentieth place are the best candidates: the least work for the biggest jump.
Find a question with a decent search volume that your site has no answer to and click “Write SEO-AEO-GEO article”. Before you spend a credit you can click “Suggest structure” — you see the title and the sections of the future article for free.
The tool tells you when the article is ready for review. You know your trade better than any model: add a concrete example from practice, the price if it's public, the name of the town you work in. When you're happy, you copy the finished HTML or plain text and put it on your site — publishing is your move, nothing goes on the site without your decision.
The first month
Two to four articles. One article a week is a pace most people can keep. Better four good texts on real questions than twenty on topics nobody is looking for.
A weekly look at positions, but no panic. Positions jump around. One keyword can drop five places today and come back tomorrow — that's normal. Watch the trend across weeks, not the daily swings.
Look at the competition once. The “master content gap” shows you keywords at least two of your competitors rank for and you don't. Those are the safest topics for your next articles — several competitors prove the demand exists.
Add your first AI questions. Type in two or three questions a customer might put to an AI model and see whether the models mention you at all. That's the new first page of search and it's worth knowing where you stand.
Honestly
This is the part where most tools promise miracles. We won't.
4 to 8 weeks
New pages enter the Google index, keywords sitting between fifteenth and thirtieth start climbing. Traffic doesn't change dramatically yet, and that's normal.
3 to 6 months
Articles published in the first month start ranking for more keywords than you aimed at. This is the point where you see whether it paid off.
after 6 months
Older articles carry the new ones, internal links do their work, the domain has more authority. Every following text starts from a better position than the first.
A technically healthy site, regular publishing, topics that are genuinely searched for, and edited texts instead of raw ones.
A new domain with no history, strong competition with big budgets, unresolved technical problems and publishing in bursts — five articles in one week and then nothing for three months.
We've seen them all, and made some of them ourselves.
SEO isn't advertising. With ads you pay and visitors come the same day, but they stop the moment you stop paying. With SEO you work for two months and they come for years. If you need traffic tomorrow — pay for ads, that's honest advice.
The most expensive mistake. You write ten excellent texts on topics with zero searches a month and conclude that SEO doesn't work. That's why research comes before writing, always.
There's no point publishing new articles if Google can't read half the site or if pages take eight seconds to load. Audit first, content after.
A hundred tracked keywords at the start gives you a hundred numbers nobody looks at. Ten keywords you understand are worth more than a hundred you don't watch.
Just because a competitor ranks for a keyword doesn't mean that keyword is good for you. That page may be the leftover of an old campaign that brings them no customers at all.
The article you get is a good foundation, not a finished product. Ten minutes of your editing is the difference between a text that ranks and a text that disappears.
Create an account, add your site and run one research pass. If you recognise on the list of questions what customers genuinely ask you — the rest follows on its own.
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