Frequently asked questions
The questions we get most — and answers without hedging
Thirty questions, sorted into six groups. If yours isn't here, write to us at podrska@nokofy.com — we reply straight away, and we don't send you off to a help article.
Group 1 · 5 questions
The basics
What the tool is, who it's for and how quickly you see it doing something.
What is Nokofy?
Nokofy is an SEO tool that shows you what people actually ask Google, writes the article about it and tracks whether you started ranking because of it. That's the whole loop: you type in one keyword from your business, get the real questions from live search with monthly volumes, click and the article writes itself, you publish it, and the keyword from it goes into rank tracking by itself. With it comes a site audit, checklists with priorities, competitor analysis, backlinks, local SEO and reports. Sixteen tools, one account, one subscription — and articles written in 24 languages.
Link to this answer Do I have to understand SEO?
No. The tool is built to tell you what to do next, not to show you a table and leave you to work it out. The checklists hold 1,199 items sorted by priority, and beside each one it says why it matters, how to fix it and how much it affects. The audit doesn't give you a pile of errors but a list sorted by what costs you most. Every technical term in the tool comes with an explanation, and there's a glossary of around fifty terms. If you can open your own site and read a sentence, you can use Nokofy.
Link to this answer Does this work for my market?
Yes. Research is run against your country's Google and your language — the questions, volumes, positions and search results all refer to what people there actually type. Texts are written in 24 languages from the first sentence, not machine-translated out of English afterwards. If you work across several markets, you add them as separate sites and each keeps its own data.
Link to this answer How quickly do results show?
We won't lie here, because that's the most common lie in SEO offers. You usually see the first movements in four to eight weeks — a new page enters the index, appears on the third or fourth page, starts catching its first impressions. A serious result, the kind you feel in the number of enquiries, takes three to six months of consistent work: a few articles a month, technical errors fixed, keywords tracked. It's faster if the site is healthy and old, slower if it's new or in a saturated industry. What you get on day one is data and a list of work — the result comes when the work is done.
Link to this answer Can I try it free?
Yes, and no card is asked for. The free plan has no deadline — it isn't a fourteen-day trial: one site, ten tracked keywords, two research runs and one article a month, audits up to 500 pages. That's enough to see the real questions for your industry, run an audit on your site and read one finished article before you decide. No module is locked — only the quantities differ. If it suits you, you move up a plan; if not, you stay on free or leave, with no cancellation and no phone call.
Link to this answerGroup 2 · 6 questions
AI content
Whether Google penalises machine-written text, how much you have to edit it and what you choose before writing.
Does Google penalise text written by artificial intelligence?
No. Google has said so officially: what gets penalised isn't how the text came about but worthless content — whether a human or a machine wrote it. What gets penalised is text that answers no real question, copies somebody else's and exists only to fill a site. Our texts start from a question people genuinely type into search, are written in steps so they hold their topic, get the structure search expects and pass eleven SEO checks. Below the quality threshold the tool tells you plainly that the text isn't ready for the site. And at the end — you read it, polish it and publish it yourself; nothing goes on your site without your decision.
Link to this answer Do I have to edit the article before publishing?
You don't have to, but we advise you always read it. The article arrives with a title, description, table of contents, FAQ block, images and internal links — technically it's ready to go on the site. What the tool can't know is your prices, your way of working, the name of your street and the story only you have. The five minutes you spend adding two or three paragraphs of your own separate a text that's “as good as any other” from a text that sells. You edit in our editor, change the title and description, delete or add sections — and only then publish.
Link to this answer What language does it write articles in?
24 of them, and the text is written in that language from the first sentence rather than translated afterwards. For comparison: the biggest AI content writing tool in the world supports eight languages, so sites outside those markets end up writing in English and translating. Here you pick the language before writing, along with the length and the type of text.
Link to this answer How long is an article?
You choose: 1,000, 1,500 or 2,000 words. The article isn't written in one go but in steps — first the structure, then the introduction, then each of four to ten sections separately, then the common questions, then the conclusion. That's why a longer text doesn't mean emptier sentences: every section has its own topic and doesn't repeat the previous one. For most topics 1,500 words is a good measure — enough to cover the question and its sub-questions without the reader giving up halfway. For a narrow, specific question 1,000 words is often better than padding.
Link to this answer Can I choose the style or template of the article?
Yes. There are four types of text and you choose before writing: a guide (explains the topic as a whole), a how-to (step by step, with steps search can display separately), a list (“seven things that…”) and a comparison (A versus B). You pick the type according to search intent — a guide for an informational question, a how-to for “how is it done”, a comparison for a buying decision. Along with that you choose the length, the language and whether images are added. The tone is second person, short sentences, no corporate waffle.
Link to this answer What if I don't like the article?
Three options, all three quick. First: open it in the editor and rework what bothers you — most often that's the introduction or one section, not the whole text. Second: have it written again, with a different text type or a different starting keyword, because the most common reason for a bad text is a badly framed topic rather than the writing. Third: don't publish it. The article stays in your account and goes nowhere until you say so. The 0–100 quality score beside every text tells you in advance where it's weak, so you don't have to hunt for what's wrong.
Link to this answerGroup 3 · 5 questions
Data and accuracy
Where the numbers come from, why they differ from Analytics and what we do with your data.
Where does your data come from?
From three sources, and it always says which is which. First, from live Google search — questions from autocomplete and from the “People also ask” block, with the real search results for a given location. Second, from search databases — that's where volumes, cost per click, keyword difficulty and competitor data come from. Third, from your own accounts — Google Search Console and Bing Webmaster Tools, if you connect them, give measured clicks, impressions and positions. On top of that our crawler reads your site for the audit. We don't invent numbers and we don't present an estimate as if it were a measurement.
Link to this answer Why does your number differ from Google Analytics?
Because a different thing is being measured. Analytics counts visits to the site — everyone who arrives, by any route: from search, from Facebook, from an email, directly. Nokofy shows visibility in search — positions, impressions and clicks from Google, plus estimates where there is no measured figure. Ad blockers, cookies a visitor doesn't accept, bots Analytics filters differently and different date ranges all create gaps too. Closest to a match is Search Console data, because Google records it itself. The point: don't look for which number is “correct”, follow the trend inside one tool.
Link to this answer What does “estimated” mean, and what does “measured” mean?
This is a distinction you see beside every figure in the tool, because it's only fair that you do. Measured means the number comes from an actual measurement: a position checked in search that day, or a figure from your Search Console account. Estimated means the number was calculated — for example estimated monthly traffic, derived from the position, the keyword volume and the usual click-through rate for that position. Estimates are excellent for comparing against competitors, because nobody has measured data for somebody else's site. For your own site, always look at what's measured when it exists.
Link to this answer Do you see my data?
Your data is yours and is used to make the tool work for you — none of it is sold, passed to third parties or used to help another user. A limited number of people on the team have access, and only when resolving a problem you've reported, at your request. The Search Console connection is read-only — we can't change your settings or send requests on your behalf. Details about retention, deletion and your rights are in the Privacy policy.
Link to this answer Do you keep the history?
Yes, and it's one of the stronger reasons to connect your account today. Google Search Console keeps the last 16 months and permanently deletes anything older. What we pull from your account once stays with us afterwards, so in a year or two you have an archive you no longer have at Google. The same goes for tracked keyword positions (a chart up to 16 months back), audit scores over time and snapshots of the research you've run. Every day without a connected account is a month of history you won't get back later.
Link to this answerGroup 4 · 4 questions
Search Console and connecting
What the connection gives you, what level of access it is and how to disconnect.
Why should I connect Search Console?
Because it's the one point where the tool stops estimating and starts measuring. Once you connect, you get the real queries you appear for — including ones you didn't know were bringing you visitors — actual clicks, impressions, CTR and positions, the index status of every page, sitemap errors and a list of opportunities where you have a good position but few clicks. On top of that the tool calibrates its competitor estimates against your real numbers, so the comparison is closer to reality. Search Console is free from Google, connecting takes a couple of minutes and it isn't a separate plan here.
Link to this answer Do you change anything in my account?
No, and that isn't a promise but a level of access. The connection you approve grants read access only — technically we cannot change a single setting, remove a page from the index, add or delete a user, or send any request on your behalf. We don't ask for that level of permission. Connecting has nothing to do with the site itself either: we don't inject code, don't touch files and don't ask for hosting or admin passwords. The screen Google shows you before you approve says exactly what is being requested — read it, it's all there.
Link to this answer Can I disconnect the account?
Yes, at any time and in one step. You break the connection from the tool, or from your own Google account, in the list of apps you've ever given access to. We don't ask for an explanation, don't put obstacles in the way and don't hide the button behind five screens. Once you disconnect, all pulling of new data stops. What was pulled until then stays in your account with us until you delete it — if you want that removed too, tell support and we'll delete it. The same goes for Bing Webmaster Tools.
Link to this answer What if I don't have Search Console?
Then the tool works on estimates, and that's still usable: questions, volumes, positions, the audit, the checklists and article writing all work without a single connected account. But you're missing the best free source of data there is. Search Console is a Google service and it's free — setting it up takes about ten minutes, and proving the site is yours is usually done with one DNS record or a file on the site. If that puts you off, get in touch with support and we'll walk you through it. It's worth doing on day one, because the history Google deletes doesn't come back.
Link to this answerGroup 5 · 6 questions
Plans and billing
Which plan fits, what happens at a limit and what cancelling looks like.
Which plan do I need?
Start on the free plan and let the tool show you where it pinches. Free is for one site, ten tracked keywords and one article a month — enough to see whether it suits you. Pro is for serious work on one to five sites: 500 tracked keywords, five articles and five research runs a month, audits up to 5,000 pages, automatic refreshes and email alerts. Business is for agencies and larger shops: up to 20 sites, 1,500 keywords, 20 articles, audits up to 10,000 pages and 25 team members. No module is locked on any plan — only the quantities differ.
Link to this answer What if I go over a limit?
Nothing switches off and nothing is charged without your knowledge. When you use up the monthly quota for articles or research, that action waits until the next billing period, and everything else in the tool carries on normally — positions are still measured, the audit still runs, the data is still there. The tool shows a counter of what you've used (for example “3/5 research runs this month”) so the limit doesn't surprise you. If you're constantly short, that's a sign you need a bigger plan, not that we should bill you for the overage.
Link to this answer Can I change plan?
Yes, in both directions and without talking to sales. Moving up takes effect immediately — the new limits unlock as soon as payment is confirmed. Moving down, or to free, takes effect from the next billing period so you don't lose what you've already paid for. If you move down and have more tracked keywords or sites than the new plan carries, nothing is deleted — you choose what stays active and the rest is paused and waits.
Link to this answer Is there a contract or a minimum term?
No. The subscription is monthly and you cancel it whenever you like, from your own account, with no notice period, no call from “a colleague in retention” and no explanation. The free plan has neither a subscription nor a card. There are no hidden add-ons: article writing, reports, AI visibility and rank tracking are in the plan, not a surcharge.
Link to this answer What happens to my data if I cancel?
The account doesn't disappear. When you cancel the subscription you move to the free plan and your data — position history, audit reports, written articles, the Search Console history we pulled — stays with us; only the quantities return to the free limits. Anything you need you can export to CSV beforehand, and articles you can copy as HTML or plain text. If you want the account and everything in it deleted completely, you ask from the settings or by email and we do it.
Link to this answer How do I pay?
Billing is monthly, by card, and for companies payment against an invoice is also possible. Prices for the Pro and Business plans, and the exact list of supported payment methods, are on the pricing page. The free plan asks for no card at all — we don't take details “in case you change your mind”. An invoice for every payment arrives by email and is available in the account.
Link to this answerGroup 6 · 4 questions
Technical and support
The crawler, the platforms it works with, exporting data and how to reach us.
Does your crawler load my site?
No. Our crawler is called NokofyAuditBot and it behaves politely: it pauses two seconds between requests, which is gentler than the ordinary traffic the site takes anyway. It respects robots.txt — if you forbid it a part of the site there, it won't go there. It doesn't fill in forms, doesn't log into any account and doesn't collect personal data — it reads only publicly available pages, exactly like a search engine. For a 50-page site it's done in about three minutes, for 500 in about twenty.
Link to this answer Does this work for WordPress, Shopify or a custom site?
It works for any site available on the internet, because the tool works from the outside — through search and through your site's public pages. No plugin is installed, no theme is touched and no hosting access is asked for. WordPress, Shopify, WooCommerce, Wix, Webflow, a site your developer built from scratch — it makes no difference. You get the article as finished HTML or plain text and paste it wherever you publish, with everything it carries: the title, description, structured data and images.
Link to this answer Can I export my data?
Yes. Every larger table in the tool has a CSV export — positions, audit findings, backlinks, keyword research results, competitor analysis, pages. Articles you copy as HTML or as plain text, with one button. Reports are produced with your logo and colour and sent to a client or a boss at no extra cost. The tool can also generate files for your site if you don't have them: sitemap.xml, llms.txt and disavow.txt with the spam links marked. None of that is locked away as an add-on — exporting is part of the tool, not an option you pay extra for.
Link to this answer How do I reach support?
You write to podrska@nokofy.com and get an answer from a person who knows the tool, not from a template. It helps if your message includes the site address and, if it's about a bug, what exactly you clicked before it happened. For larger accounts and agencies there's also the option of a live call through your account — booked from the contact page. Instructions and explanations of terms are in the tool itself, and the basics are gathered on the “First steps” and “Glossary” pages.
Link to this answerDidn't find your answer?
Write to us and you'll get an answer from a person who knows the tool — straight away. If it's easier for somebody to show you live, book a short call through the contact page.
Or directly at podrska@nokofy.com
One question is left: does it work for you
Create an account, add your site and type in one keyword from your business. In a few minutes you have a list of real questions with search volumes and a quality score for your site — that's an answer no page of questions can give you.
No card · No contract · Cancel anytime