You stop wondering what to do next

Every item is one concrete check, not general advice. Beside it sits why it matters and how to fix it, plus a rating of how much it affects and what it costs to sort out. You score it with four buttons: good, could be better, bad, or not applicable — and the last is excluded from the score, so you are not penalised for what does not apply to your site.

Once you have been through the list, the repair plan takes everything scored bad or „could be better“ and sorts it by a formula combining impact and cheapness of the fix. What returns most for least effort goes to the top. You can export the plan to PDF or a spreadsheet — handy when somebody else does the work.

For the site checklists, the tool fills in part of the scores itself. The automatic check visits a sample of pages by type and scores everything a machine can verify, in two to five minutes. It never touches manual scores, and what it filled in is marked — so you can „accept it as manual“ if you want the next pass to leave it alone.

For marketing channels there is no automatic check and we do not pretend otherwise — the tool has no access to your email account or your messages. You score those items yourself, but you get the same repair plan and the same history of progress.