Terms of service

1. Who we are and what these terms cover

Nokofy is an online service for SEO analysis, keyword research, content production and rank tracking in search engines (hereinafter: “we”, “Nokofy”). The service is provided by UMS Solutions d.o.o., Belgrade 11050, Serbia — VAT ID (PIB) 114522183, company number 22034588, registered with the Serbian Business Registers Agency (APR).

Nokofy is a SaaS platform owned by UMS Solutions d.o.o., Belgrade 11050, Serbia — VAT ID (PIB) 114522183, company number 22034588.

Responsible person: Marko Uljarević.

These terms apply to everything under the domains nokofy.com and tools.nokofy.com — to the marketing site, to the application and to every plan, free and paid alike.

When you create an account or start using the service, you accept these terms. If you disagree with something, do not use the service — that is the only condition we ask before you sign anything.

2. Account and registration

You need an account to use the service. To open one, you must:

• be at least 18 years old, or have the consent of a legal guardian;
• enter accurate details — a name and an email address that is yours and that you actually use;
• keep your password safe and not share it with third parties.

You are responsible for everything that happens under your account. If you suspect somebody else has got into your account, tell us immediately at podrska@nokofy.com and change your password.

You can cancel the account at any time, from the account settings or by writing to us. We may suspend or close an account if these terms are breached — we notify you of that by email, with the reason, and where possible leave you a period to put the problem right.

Teams and multiple users

If you invite team members to your account, you are responsible for their use of the service as for your own. The account owner can see what team members do within the account and can withdraw their access at any time.

3. Plans, limits and the scope of the service

Nokofy is offered in plans — Free, Pro and Business. The names, prices and limits are described on the Pricing page. Each plan has its own limits: the number of sites, tracked keywords, research runs and articles per month, pages in an audit and team members.

What matters to know in advance:

• Limits reset at the start of every billing period and do not carry over into the next month.
• When you use up a limit, that function is temporarily locked until the next period or until you move up a plan. Nothing extra is charged and nothing you have already made is lost.
• We may change the limits and the contents of a plan. If we change them to your detriment, we tell you at least 30 days in advance, and within that period you may cancel the subscription without consequence.
• The free plan is free and stays free, but has smaller limits. We reserve the right to restrict or discontinue it with prior notice.

Some functions depend on third-party data — search engines and webmaster tools you connect yourself. If those services change their rules or stop working, our function may change too. We try to give notice in advance, but we cannot always.

4. Payment, renewal and cancellation

Paid plans are charged in advance, monthly or annually, at the price in force on the day of purchase. Prices are stated in euros.

• Payment processing (Paddle). Payments are processed by Paddle as the Merchant of Record — Paddle issues the invoice and appears on your card statement. Refund terms are described in our Refund Policy.
• Automatic renewal. The subscription renews itself at the end of the period unless you cancel it before it expires.
• Cancellation. You cancel at any time from the account settings. Cancellation takes effect at the end of the current paid period — until then you use the plan normally. There is no penalty and no exit fee.
• Refunds. A refund is possible within 14 days of the first purchase, if the service has not been substantially used in that period. After that there is no refund for a period already started, but cancellation takes effect at the end of that period.
• Price changes. If we change the price, we give at least 30 days' notice. The new price applies from the next billing period.
• Non-payment. If a payment fails, we retry and let you know. If it still isn't paid, the account returns to the free plan, and data above the limits is kept for 30 days before it is deleted.

You receive the invoice by email and can download it from your account at any time.

5. How you may use Nokofy

Nokofy is a tool for working on sites you own or for which you have a client's authorisation. That is the essence of permitted use.

What is permitted

• analysing your own sites and client sites for which you have consent;
• analysing publicly available competitor data, to a reasonable extent;
• using the generated content on your own or client sites, subject to your review and editing.

What is not permitted

• using the tool to analyse or process sites with unlawful content — piracy, child abuse, hate speech, fraud, unlicensed gambling, the sale of prohibited goods;
• mass-generating content without human review and publishing it automatically at scale in order to manipulate search — what search engines call “spam at scale”;
• generating content that misleads, defames, infringes someone else's copyright or falsely presents itself as another brand;
• reselling access to the account, sharing credentials with people outside your team or offering Nokofy as your own product without a written agreement with us — there is a separate arrangement for that, get in touch;
• attempting to circumvent plan limits, automatically scraping our interface, overloading the system or seeking access to parts you have no right to access;
• using the service to analyse sites you have no rights over, where the aim is to harm a third party.

If we notice a serious breach, we may restrict or suspend the account immediately. For smaller matters we write first and ask for them to be corrected.

6. Ownership of content

This is the most important point for you, so we write it without hedging.

The content Nokofy generates for you belongs to you. Articles, meta descriptions, FAQ blocks, reports, image descriptions, everything the tool writes at your request: it's yours. You may publish it, change it, sell it to a client and use it commercially, without any further payment to us and without any obligation to mention Nokofy.

The same applies to the data you enter — your sites, keywords, texts, logo and the data from connected accounts. That remains yours. We process it only in order to provide the service.

What remains ours: the software itself, the interface, the Nokofy name and logo, the checklist catalogues, the scoring methodology and the databases we built. Using the service gives you the right to use these, not to appropriate them.

What you must know about generated text

• The content is produced with the help of automated text processing. A similar text could in theory arise for somebody else on the same topic — we do not guarantee absolute uniqueness, although we do everything to make the text original.
• You are the publisher. Before publishing you are obliged to review the text — the facts, figures, names, product claims and anything regulated in your industry (health, finance, law). The tool gives a quality score, but that score is not a check of truthfulness.
• Responsibility for published content lies with whoever publishes it.

You grant us a limited right to store, process and display your content and data — solely in order to provide the service, for technical maintenance and for backups. That right ends when you delete the content or the account.

7. Service availability and maintenance

We try to keep the service running without interruption, but we don't promise a perfection nobody can deliver.

• Planned maintenance is announced in advance and carried out outside main working hours wherever possible.
• Unplanned outages happen — a fault at a provider, a problem with a third-party service, a bug in the code. We fix them as soon as we see them.
• Guaranteed availability (SLA) — for the Free, Pro and Business plans we give no formal availability guarantee. A defined response time and availability commitment are agreed through a custom plan or a licence.
• We take regular backups, but we advise you to keep important reports and texts with you as well. An export exists for that.

8. Limitation of liability

We have to write this clearly, because the field is full of empty promises.

We do not guarantee positions on Google — nobody can. Search engines determine their rankings by their own, changing rules, over which we have no influence. Nokofy gives you the data, the content and the order of moves that increase your chance of better visibility. We do not sell first place, do not promise a particular number of visits and do not guarantee revenue.

We are also not liable for:

• decisions you make on the basis of data from the tool — the data is the best available estimate, not absolute truth;
• the accuracy of data we receive from external sources and from tools you connect yourself;
• the consequences of publishing content you did not review before publishing;
• lost profit, lost traffic, indirect or consequential damage;
• an outage or a change of rules at third-party services on which particular functions depend.

Our total liability to you is limited, to the extent the law permits, to the amount you have paid us in the last 12 months.

Nothing in this section excludes liability that cannot be excluded under applicable law — above all intent and gross negligence.

9. Changes to these terms

We may change the terms — because of new features, a change in the law or a change in how we work.

• Minor changes (clarifications, corrections) are published on this page with a new date.
• Significant changes (prices, the scope of the service, liability) are announced by email and by a message in the application, at least 30 days before they take effect.

If you disagree with the new terms, you can cancel the account before they take effect. Continuing to use the service after that date means you have accepted them.

10. Governing law and dispute resolution

These terms are governed by the law of the Republic of Serbia.

If a dispute arises, we first try to resolve it by talking — write to us at podrska@nokofy.com and we will reply within a reasonable time. If agreement fails, the competent court is the one with subject-matter jurisdiction at the registered seat of the service provider.

If you are a consumer within the meaning of the Serbian Consumer Protection Act, you retain every right that act gives you, including the possibility of out-of-court dispute resolution before the competent body.

11. Contact

• Email: podrska@nokofy.com
• Nokofy is a SaaS platform owned by UMS Solutions d.o.o., Belgrade 11050, Serbia — VAT ID (PIB) 114522183, company number 22034588.
• Responsible person: Marko Uljarević.